Royal Emotional Mirror

The “Royal Emotional Mirror” technique is when a brand refers to it in the second person plural while reflecting back the emotional state of the customer on social media. Royal: think the “royal we”. A distant familiarity. Emotional: focused on emotional states (happy, sad, etc.)rather than facts Mirror: generally repeats the emotion of the person […]

Tools for Diagnosing Domain Name Issues

Oftentimes when inheriting a web project you also inherit myriad domain name related issues. And, as always, the command line is your friend for finding quick information associated with that domain name. Here’s a few tools I’ve been using a lot lately: Whois lookup A simple whois lookup will give you basic information on a […]

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CSS Grid is Good

The short version of this post is that CSS Grid has me excited about the prospects of web layouts again. From here on if I have the option to use CSS Grid I’ll be using it. Go to Rachel Andrew’s fantastic Grid By Example site and do some examples. Longer Version This all kicked off […]