Who should own a website?

Republishing from the April 30th, 2018 newsletter.


Everyone would do well to have that place on the internet they can put the thing. I’m a broken record, but twitter and facebook are not that place if you want it to exist in perpetuity (for certain values of perpetuity).

My favorite parts of the internet are the far away places. The clear passion project niches. Take this site for example:


Welcome to the one-stop destination for images and information about Action Transfers and Instant Pictures, and the home of SPLAT (the Society for the Preservation of Letraset Action Transfers).

You don’t know you need this site until you need it.

It also doesn’t map well to a series of facebook posts, tweets, or an instagram story. It likely doesn’t map well to most CMSes either. Yet the care that went into organizing it means that it can exist as a resource and a delightful thing to stumble on.

For the Ypsi-Arbor D&D Gazette I needed to match the fonts on the original D&D boxes (yes, needed). Kirith.com has already done the legwork here and has a fantastically compiled list of links for it:

TSR Fonts

On the homepage for that site is this statement:

”Couple of interesting facts. The site has averaged 120 unique visitors a day. ~1200 portraits were submitted to the Baldur’s Gate image gallery.”

Number of visitors is all relative. Some people would be thrilled with 120 visitors a day. Others would be panicked at how low the number that is. Your reach and your success is something you get to define. There’s a blog post on my website that I don’t care if anyone ever visits, but I’ve used it a few times while standing in Home Depot and found it extremely important:

Paint Colors · Chris Salzman’s Website

Having a URL for the paint colors for our house that I can call up on any device with an internet connection is an amazing ability. I think more people should have the ability to do that without getting flummoxed by technical jargon.

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